Embossing on custom eye shadow packaging make it more eye catching

Embossing and debossing are the processes of creating either raised or recessed designs in paper cardboard and other materials. An embossed pattern is raised against the background. Meanwhile, a debossed pattern is hollow into the surface of the paper cardboard.

Embossing effect enhance the looks of your cosmetic product, embossing with hot foil stamping is very popular packaging effect. Mostly cosmetic industries prefer debossing with gold foil stamping on custom cosmetic packaging.

2 step process of embossing/ debossing on custom eye shadow packaging

  1. Creating mold
  2. Application of embossing/debossing

Creating Mold:

Create a pressing mold (heat embossing/debossing tool), and the solid mold will appear the real image or text that needs to be debossed or embossed.

Application of embossing/ debossing:

If it embossed, need to press the eye shadow packaging from the front of the printed side. If debossed, pressing the paper directly from the front side.

Quality check before the production:

Is your paper material strong enough to bear the heat of pressure?

The material of your cosmetic product packaging is solid and robust enough to bear the pressure while molding.

Is there any printing finish to be coordinated with this?

Embossing or debossing works with the combination of any matt or gloss finishing, either it works along with hot foil stamping. It can be added to the embossing process to enhance the visual intensity of the printed piece.

The debossing and embossing will not affect your printing area?

Take great care that your mold does not affect the printing area of your custom eye shadow box. Mostly brand’s name with gold foil stamp is prefer to deboss on the cosmetic product’s packaging

Advantages of embossing on custom face mascara packaging.

Businesses appreciate the following advantages of embossing on custom mascara packaging

  •  Immediate attention and product differentiation
  • A memorable experience for their consumers
  • A higher recall value/brand recognition
  • Higher benefits versus costs


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